The Oklahoma City Thunder will be sporting a new City Edition uniform for the 2018-19 season.
When Nike took over the NBA contract last season, they introduced four uniform editions: Association replaced the traditional “home” designation, while road uniforms become known as the Icon Edition. Also introduced were two alternate designs: the Statement Edition - meant to convey the athlete’s mindset - and the City Edition, meant to tap into local pride and iconography. The Statement uniforms would introduce new designs every two seasons, while the City Edition would only last one.
(Photo via Nike)
The Thunder’s City Edition uniform last season featured a gray design with elements from the logo and was met with mixed reactions. I was mostly disappointed because while other teams City Edition uniforms had cool backstories or interesting elements about the team's city, OKC's felt like someone said, "Eh, we don't know anything about Oklahoma City, so here's some junk from the logo." That changes this season.
Our first look at this season’s City uniforms came via this tweet, just over a month ago:
The uniform is inspired by Oklahoma’s rich Native American heritage with a bold new OKC wordmark on the chest, and tribal pattern on the side panel and waistband. The teal color seems to be the same color that Nike has used as part of the N7 collection which supports Native American athletes.
Today, I received full pictures of the new jersey which provided the first look at the back of the jersey. The back features a similar sash design to the front as well as a bold stripe that wraps around the shoulder. The end result is a unique design, that celebrates Oklahoma City's unique cultural heritage and taps.
Early reactions to the new design seem to be mostly positive, especially among Oklahomans. With this, and the popular Statement uniforms returning from last season, it's exciting to see the Thunder finally introduce bold uniforms that standout, rather than one's that look like they were created in team builder.
The Thunder will debut their City Edition uniforms on November 14th against the Knicks. OKC is scheduled to wear them five times in total this season, all of them at home.
In addition to uniforms, a substantial amount of fan gear with the same design aesthetic will be released in early November.
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